![]() ![]() In addition, Google has introduced mobile-first indexing to preference sites that are optimized for mobile browsing. Some readers may be aware that Google announced that starting July 2018, pagespeed would become a factor in search ranking. In other words, providing good content coupled with a great browsing and online experience is a key requirement for search marketing and SEO. Google cares immensely about it’s search user experience and it tries to serve search engine results that are valuable to users, ones that deliver relevant information in a convenient and efficient fashion. Why Google AMP Matters to Search Marketing This post will cover how AMP works, its applications and limitations for businesses in Asia that may be considering an AMP version of their website as part of the digital marketing strategy. What does AMP mean for Asian brands using search engine marketing to be discovered? Since 2015, AMP adoption has increased and in March 2017, Asian search engines Yahoo Japan, Baidu, and Sogou adopted a framework called Accelerated Mobile Pages (AMP) changing the way search results are shown to over a billion users in Asia. AMP pages load almost instantly to help brands retain viewers as research has shown that 53 percent of mobile site visits are abandoned if pages take longer than three seconds to load. The project began in 2015 and mobile users can recognize pages with AMP with a lightning bolt in Google’s search results. ![]() Accelerated Mobile Pages (AMP) is an open-source web framework spearheaded by Google to help pages load faster on mobile. ![]()
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